Trends in Paid Search: Navigating the Digital Landscape in 2024
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of...
View Article2023 Marketing Data Impact Report
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to...
View Article2024: The End of the Third-Party Cookie. So, What Now?
Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial...
View ArticleThe Comprehensive CTV Launch Checklist for B2B Advertisers
Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checklist below to...
View ArticleHow to Grow Your Business With Connected TV
Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can...
View ArticleHow To Set Up A Successful A/B Test for Connected TV
A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more...
View ArticleYour Guide to Building Campaigns on Connected TV
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as...
View ArticleYour Guide to Connected TV Audience Strategy.
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical. If you need some support on this front, download...
View ArticleSeeing Connected TV Through a Search Marketer Lens
As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles...
View ArticleBecome a Data Champion By Mastering Marketing Analytics Automation
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line?...
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